Book: Social Media Marketing

To explore the book, if the list of chapters isn't expanded, click on the little triangle to the left of "Social Media Marketing" on the left menu.

LinkedIn has consistently declared that Social Media Marketing is a top skill that gets people hired. Ex:
http://blog.linkedin.com/2013/12/18/the-25-hottest-skills-that-got-people-hired-in-2013/
(If the link is no longer active you can download a PDF copy of the article at the bottom of this page.)

But how does Social Media Marketing actually generate revenue for businesses, to pay an agency, or to pay a salary?

That's a harder question to answer, but "ROI" can and should be a central theme in any Social Media Marketer's mind - because sooner or later, the question will be asked. So it's good to be on the forefront, by embracing the question, as you're learning about social media marketing.

At the end of the day, it's about getting work, keeping work.
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Todd Kelsey,
Jul 7, 2014, 3:21 PM
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