So I thought you might be interested in this; it's a
small scale experiment, but shows two ways Google Analytics helped to
answer specific questions.
The context is I updated a Web
site for the comic book Dawn Patrol, and for Veteran's Day, ran a
Facebook ad inviting people to visit the site. The ad ran to England and
the U.S., advertising www.thedawnpatrol.net In the
downloads graphic, you see where you can get to specifics on what pages
were visited on the site, in descending order. "/" is
www.dawnpatrol.net, and /download is the download page. So approx 12
people probably downloaded the file. In theory there's probably a way to
track clicks to the download link itself. In the other
graphic, you see location information - so the avg visit duration for
people from England was twice as long, which makes sense, given that the
comic book is about the Battle of Britain. |
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