Content and SEO

Below are several excellent resources for learning about Search Engine Optimization.

One of the best practical articles I've found:
http://www.plusyourbusiness.com/first-9-seo-tasks/
(also available as a PDF download at the bottom of this page in case the article disappears)

Here's a good video by Google on how the search engine works.

How Search Works



And this video is a good intro to Webmaster Tools, a free toolset from Google to help you with search engine optimization.

Introduction to Webmaster Tools



Beginner's Guide to SEO
- from Moz, an industry-leading SEO company. download below, version circa 12-15-14. Original source: http://moz.com/beginners-guide-to-seo

Learning SEO from Experts
- good perspective from professionals, a bit more wonky, but worth reading. Download below, version circa 12-15-14. Original source:
http://offers.hubspot.com/learning-seo-from-the-experts

UnFair Advantage - Winning the Search Engine Wars
- good, updated perspective on the latest techniques, online version updated regularly (including a link to download the latest PDF). PDF circa 1-21-15 available below  (filename: "search engine book")
https://searchenginebook.com/

Writing for Google
- article circa Q1 2015, which shows how changes from Google impact best practices, reinforces the need to focus on quality content, but also being aware of keywords/keyphrases. Available in PDF below in case the site disappears.
http://seocopywriting.com/seo-copywriting-checklist/

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Todd Kelsey,
Dec 15, 2014, 2:19 PM
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Todd Kelsey,
Feb 9, 2015, 12:35 PM
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Todd Kelsey,
Dec 15, 2014, 2:17 PM
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Todd Kelsey,
Jan 21, 2015, 9:14 AM
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Todd Kelsey,
Apr 2, 2015, 6:42 AM
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