Below are several excellent resources for learning about Search Engine Optimization. (also available as a PDF download at the bottom of this page in case the article disappears) Here's a good video by Google on how the search engine works. And this video is a good intro to Webmaster Tools, a free toolset from Google to help you with search engine optimization. - from Moz, an industry-leading SEO company. download below, version circa 12-15-14. Original source: http://moz.com/beginners-guide-to-seo http://offers.hubspot.com/learning-seo-from-the-experts UnFair Advantage - Winning the Search Engine Wars -
good, updated perspective on the latest techniques, online version
updated regularly (including a link to download the latest PDF). PDF
circa 1-21-15 available below (filename: "search engine book")https://searchenginebook.com/ Writing for Google - article circa Q1 2015, which shows how changes from Google impact best practices, reinforces the need to focus on quality content, but also being aware of keywords/keyphrases. Available in PDF below in case the site disappears. http://seocopywriting.com/seo-copywriting-checklist/ |
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