(for further reading) Social, Mobile, Career info DOWNLOADS: articles also downloadable at bottom of page if no longer available at links. Social Media/ROISnapchat, Known for Ephemera, Proves Its Staying Power With Videoshttp://mobile.nytimes.com/2016/09/26/business/snapchat-known-for-ephemera-proves-its-staying-power-with-videos.html > Mobile messaging apps are increasingly becoming new social media channels. WHEN TO POST ON FACEBOOK, BLOGS, EMAIL, TWITTER Best time of day/week to get maximum reach. http://is.gd/0hp8wb SOCIAL MEDIA AND THE MARKETING MIX MODEL Listening tools can help companies determine social media ROI in terms of real financial impact. But this only works if consumer sentiment is part of a more holistic marketing mix model. http://is.gd/Z9C1Ey SOCIAL COMPANY A discussion of the development circa early 2015 of tools for internal communication via LInkedIn and Facebook for employees. http://www.forbes.com/sites/enriquedans/2015/01/15/the-social-company-is-already-with-us/ Mobile MarketingHow Redbox keeps its SMS program interesting for subscribers“Customers get bored when brands send the same old coupons, and Redbox has been doing a good job of keeping customers entertained by constantly riffing on the basic text message.” http://is.gd/utPRz5 |
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